The stuff we use to make your product pretty
Having a strong presence on shelf is very important. Having a strong presence in an over saturated market segment is critical. We understand that in order to sell products, they have to appeal to your customers. This is however only a small part of the wonderful process that is packaing design.
This design was a an extension of an already hugely popular range. We had to retain the orginal brand feel, but adapt it enough so that customers would still recognise it as their brand of choice, but in a new variant. Customers were requesting a 100% variant of their favourite juice range, and our client delivered. The challenge of designing for different packaging formats is always an interesting one.
We really enjoy creating brand characters. The little bear you see here is no exception. They take on a life of their own, and often express little quirks and character traits as the development progresses.
The combination of photographic fruit and illustrated character really worked very well.